The new Paddington movie may just be around the corner…but at Crown Workforce Management there’s a new bear on the block – meet Amington!
He’s Crown’s new ‘charity bear’ and was given out to delegates at the company’s recent annual customer conference – with a challenge: photograph him in exotic and unusual places. For every photograph published on Crown’s social media pages, there will be a £10 donation to Crown’s chosen charity, MacMillan Cancer Support.
The fluffy fella is named after the area of Tamworth where the Crown’s head office is based.
Crown finance director Jon Dale kicked off Amington’s travels. While on holiday to China, Amington accompanied Jon on a visit to the Great Wall. Customers have been asked to send their photos of the little bear to: email@example.com
Followers can follow his thread on Crown’s social channels through #AmingtonBear or #amingtonsadventures
There are also plans for the little man to front Crown’s Christmas card which will include an Amington-themed quiz, with a prize on offer for £100 of Marks and Spencer gift vouchers.